If you aren't repurposing the content you create for social media, you're missing opportunities. Creating great content to share with your audience takes time and resources for your small business, so it's important to make the most out of each piece. In this video, I share a few simple ways you can repurpose your content to help you get found online and build your audience. From Entrepreneur.
Amid an investigation into Russian interference in the 2016 presidential election, Facebook came under fire for its opacity on how it targets political ads. A few months ago, ProPublica released Political Ad Collector, a tool that crowdsources the job of monitoring ads -- including those that might not seem political at first. ProPublica’s Julia Angwin shares the findings with Hari Sreenivasan. From PBS NewsHour.
Roger McNamee, one of Facebook's early investors and a former mentor to CEO Mark Zuckerberg, warns of the social media giant's harmful and potentially irreversible effects on society. McNamee, managing director of the private equity firm Elevation Partners, joins "CBS This Morning" to discuss the argument he makes in a new Washington Monthly essay, "How to fix Facebook -- before it fixes us." He claims Facebook has prioritized advertisers and not protected users. From CBS This Morning.
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Facebook confirmed that a Russian troll farm spent $100,000 on ads that could have reached American voters. Here's what $100,000 can buy you on Facebook. From CNNMoney.
Brendan Gahan positioned himself as a leading expert in YouTube marketing early on. He saw an opportunity and decided to leave the comfort of an agency to start his own company. From Forbes.
Social media stars in some cases have millions of followers, and with a platform that big, one may wonder, “Do they have some sort of moral obligation to use their influence for good?” From Forbes.
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Gary Vaynerchuk:"Explaining Underpriced Attention with ASAP Ferg. Great info on Social Media Marketing! @garyvee
To help sell themselves in their new market, the Chargers took to social media to unveil a new logo, one eerily similar to that of the Los Angeles Dodgers. So similar, in fact, that Twitter users (including team accounts!) came out in force to let the team know they weren't going to get away with a lazy cut-and-paste job. From Complex News.