 On the iPhone's 10th birthday, exclusive interviews with the secret Project Purple team; former Apple executives Scott Forstall, Tony Fadell and Greg Christie recount the arduous process behind turning Steve Jobs's vision into one of the best-selling products ever made. From the Wall Street Journal. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: http://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJvideo On Snapchat Discover: http://on.wsj.com/2ratjSM KEYWORDS
14 Comments
Sam Huser
9/6/2018 07:23:13 am
The three most important things I took from this video were first how it was Steve Jobs' idea to make the phone like a tablet interface because the team was complaining about how hard it was to simply type a number and call someone on a traditional phone. He displayed a ping pong table sized touch screen and then asked if they could make it small enough to fit in a pocket. Secondly, how he said to his team if they could not do it, he would find someone else who could. So, for the next two weeks they worked over 160 hours a week trying to fix the issues. Thirdly, they had to figure out a way to make a keyboard that was better than blackberry. They froze development and had everyone focus on the keyboards before the launch until they got it right and finally got it! A question I would ask the class is who does not use an IPhone and why? 9/9/2018 07:16:42 pm
I think it’s interesting that they created a product that would take the place of one of their famous existing products, the iPod. They basically added phone features to an iPod. I remember the old Itouch that looked almost exactly how the first iPhone looks. I still remember seeing the first commercials for the iPhone coming out and had no idea how big it would become. It must be awesome to be on a team that designs something that becomes the next must have. I’m happy this product was invented, I’ve been an iPhone user for a lot of years. Apple or android?
KJS
9/15/2018 10:56:01 am
Innovating a phone that satisfies people seems difficult after watching what it took to make the keyboard. Steve Jobs brought the best out of his dedicated team and helped which brought them huge results. I believe apple should invest more into there innovation team to keep down the time it took to creat a new idea for the phones.
Tara Fiore
9/16/2018 07:38:46 pm
Vanessa R
9/18/2018 11:11:44 am
The most important thing I saw in the video was that the iPhone was created because the team saw a consumer need for it, rather than putting profit over innovation. Apple pioneered its own keyboard technology, which effectively changed an entire industry. "Hit regions" are something I never knew existed; technologies like this are what give Apple the market share and influence it has. I can apply this by being thorough in my work, and sticking to projects that aren't perfect after the first try.
kayla Yao
9/27/2018 09:05:32 am
What I've learned from this video is success is never settling and it takes time. I think watching any videos about Steve Jobs, it shows how passionate he was with everything he did. That success and happiness does not come handed and I think personally it motivates me to follow my goals and ambitions.
Kase
9/30/2018 09:34:27 pm
The most important thing that I learned from this video is that success doesn't come easy. One of the things you can observe of Steve is his passion and I'd like to say that is one of the only reasons we have iPhones today. There were many problems that they faced in this video such as shrinking the size, getting the keyboard that they were satisfied with, and ultimately the satisfaction of Steve. One thing that I can apply to my life from this video is to never give up. Even if things get tough I should always try and find a solution to the problem.
Kayla Elieff
10/1/2018 01:07:26 pm
Steve Jobs wanted to create a touchscreen phone that could be used like a tablet, but of course much smaller. He put together a secret team that was called "Project Purple" to come up with a new phone to fit this concept. At the time, the blackberry phone was the thing to have, but because of Steve Job's innovative mind and the work of his team on this special project, he was able to surpass the technology of the Blackberry when he announced the new iPhone. Although many other companies have tried to come up with new and innovative ideas to give us the same technology as the iPhone, I don't think they've come close and I can't imagine having any other type of phone now.
Stephanie Brock
10/5/2018 10:40:49 am
1. The video is about the team that developed the touch screen phone. Steve Jobs really pushed them to getting this right, within two weeks.
LAUREN LAUDUN
10/5/2018 02:37:49 pm
The thing that I found the most interesting about this video is that this team took the concept of a product that was already a success, refined it, and ultimately created a new technology that has dominated the market for years.
Alayah Taylor
10/6/2018 07:29:35 am
If I had to ask a question of my classmates on this for them to discuss, it would be if the Iphone never was invented, what phone do you think you would have still? The blackberry, or the infamous Motorola Razor?
Wesley Beshel
11/28/2018 02:37:18 pm
Back in Middle school I remember when the first touch iPod came out and I had to have on. Now, unfortunately my parents never got me one so I had to work to buy one myself. The point of me buying one was that I had a goal to get something I actually wanted and eventually got one. This team had a goal and a plan to create something and they made the biggest product ever. I apply short term goals to my everyday life to achieve things like this team did. A question to ask my classmates what goals will you make to be like this team? Leave a Reply. |
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