THE BRANDING VIDEO DOMAIN

"Art in the sky": Why airlines obsess over the paint jobs on their planes

4/29/2019

southwest-texas-lone-star-one-livery-737

Southwest Airlines' "Lone Star One" 737

After nearly a decade, United Airlines decided it was time for a change. This week, the company updated what's known as its "livery" – the paint job on the outside of the plane. That comes as a growing number of airliners are decked out in colors meant to stand out from the rest. Kris Van Cleave reports.

Watch "CBS This Morning" HERE: http://bit.ly/1T88yAR
Download the CBS News app on iOS HERE: https://apple.co/1tRNnUy
Download the CBS News app on Android HERE: https://bit.ly/1IcphuX
Like "CBS This Morning" on Facebook HERE: http://on.fb.me/1LhtdvI
Follow "CBS This Morning" on Twitter HERE: http://bit.ly/1Xj5W3p
Follow "CBS This Morning" on Instagram HERE: http://bit.ly/1Q7NGnY
Get new episodes of shows you love across devices the next day, stream local news live, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B

KEYWORDS

advertising ×
advice ×
airlines ×
American ×
American Airlines ×
brand ×
brand appeal ×
brand history ×
branding ×
brandling ×
brand loyalty ×
brand name ×
corporate strategy ×
livery ×
management ×
marketing ×
Southwest ×
Southwest Airlines ×
strategy ×
tips ×
United

RSS Feed

0 Comments

How KFC Won Over China

9/10/2018

5 Comments

How KFC Won Over China

Kentucky-based KFC is one of America's most popular fast food chains, but the United States isn't the company's biggest market. China is actually home to the most KFC stores in the world, with more than 5,600 locations. Watch the video above to find out how KFC reached such heights in China. From CNBC. #CNBC #KFC

Connect with CNBC News Online

Get the latest news: http://www.cnbc.com/
Subscribe to CNBC: http://cnb.cx/SubscribeCNBC
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC

KEYWORDS

ad agency×
Asia×
brand×
brand appeal×
brand history×
branding×
brand name×
business×
chain restaurants×
CNBC×
competition×
competitors×
corporate strategy×
culture×
fast casual×
fast food×
food×
food retailing×
global×
international×
international business×
KFC×
marketing×
markets×
restaurant×
restaurants×
strategic decisions×
strategy×
YUM

5 Comments

The evolution of the Happy Meal

8/17/2018

0 Comments

The evolution of the Happy Meal

Today McDonald's Happy Meals are healthier than they used to be, but the toys definitely haven't gone away. From CNNMoney.

KEYWORDS

advertising×
brand history×
business×
business history×
children×
CNN×
CNNMoney×
corporate strategy×
demographics×
families×
family×
fast food×
historical×
history×
kids×
marketing×
McDonald's×
parents×
research×
strategy

0 Comments

Bulletproof Coffee Grew From a Blog to $50 Million | Inc.

8/14/2018

6 Comments

Bulletproof Coffee Grew From a Blog to $50 Million | Inc.

Dave Asprey, founder and CEO of Bulletproof, explains how he struggled with leadership at the beginning of his company -- and how he improved thanks to the team he hired. From Inc.

Get social with Inc. on: Facebook: https://www.facebook.com/Inc
Twitter: https://twitter.com/Inc
G+: https://plus.google.com/+incmagazine/...
Linkedin: https://www.linkedin.com/company/inc-...
Instagram: https://www.instagram.com/incmagazine/
Pinterest: https://www.pinterest.com/incmagazine/

KEYWORDS

advertising×
advice×
brand×
brand appeal×
brand history×
branding×
brand loyalty×
brand name×
CEO×
coffee×
competition×
competitors×
corporate strategy×
food retailing×
founder×
growth×
guerilla marketing×
Inc.×
leaders×
leadership×
management×
managing×
marketing×
marketing research×
positioning×
retail×
retailing×
Starbucks×
startup×
startups×
strategic decisions×
strategy×
targeting×
target market×
tips×
top management

6 Comments

How Publishers Clearing House Makes $1 Billion A Year

8/13/2018

6 Comments

How Publishers Clearing House Makes $1 Billion A Year

Publishers Clearing House brought in $1 billion in revenue in 2017, thanks to merchandise sales and magazine subscriptions. But it hasn't always been smooth sailing for the company. Business Insider took a look at the history of Publishers Clearing House, and how it remains a billion-dollar company despite decades of lawsuits alleging deceptive practices. From Business Insider.

Business Insider tells you all you need to know about business, finance, tech, science, retail, and more.
Subscribe to our channel and visit us at: http://www.businessinsider.com/
BI on Facebook: https://www.facebook.com/businessinsi...
BI on Instagram: https://www.instagram.com/businessins...
BI on Twitter: https://twitter.com/businessinsider

KEYWORDS

Business Insider×
company×
competition×
competitors×
corporate strategy×
direct sales×
guerilla marketing×
image×
management×
managing×
marketing×
marketing research×
markets×
partnerships×
positioning×
PR×
publicity×
public relations×
research×
sales×
strategic decisions×
strategy×
synergy×
top management

6 Comments

Tesla's greatest invention is its 'Hype Machine'

8/3/2018

0 Comments

Tesla's greatest invention is its 'Hype Machine'

Tesla has successfully positioned itself as the future of automobiles. But in the present, Tesla doesn't make many cars. CNN's Peter Valdes-Dapena explains the Tesla hype machine, and what happens if that hype wanes. From CNNMoney.

KEYWORDS

advertising×
analysis×
automobiles×
brand×
brand appeal×
brand history×
branding×
brand loyalty×
brand name×
brand names×
buzz×
cars×
CEO×
CNN×
CNNMoney×
competition×
competitors×
consumers×
corporate strategy×
customer loyalty×
customers×
customer satisfaction×
disruptive technology×
Elon Musk×
failing strategy×
hype×
innovation×
marketing×
Musk×
name recognition×
production×
research×
social media×
strategic decisions×
strategy×
tech×
technology×
Tesla×
Twitter

0 Comments

Why Starbucks Failed In Australia | CNBC

8/1/2018

14 Comments

Why Did Starbucks Fail In Australia?

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. From CNBC.

Connect with CNBC News Online Get the latest news: http://www.cnbc.com/

Find CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC
Subscribe to CNBC: http://cnb.cx/SubscribeCNBC

KEYWORDS

advertising×
Australia×
brand×
brand appeal×
brand history×
branding×
brand loyalty×
brand name×
brands×
CNBC×
coffee×
corporate strategy×
expansion×
fail×
failing strategy×
failure×
global×
international×
international business×
management×
managing×
marketing×
marketing research×
markets×
mistakes×
promotions×
Starbucks×
strategic decisions×
strategy×
top management

14 Comments

Meet The Woman Behind Trump's $20 Million Merch Empire

7/29/2018

0 Comments

Learn about Ace Specialties, the Louisiana company that distributes all MAGA official merchandise...

Christl Mahfouz owns Ace Specialties, the company that distributes all official merchandise for the Trump campaign, including the "Make America Great Again" hat. Since 2015, Ace Specialties of Lafayette, Louisiana has been the official merchandise provider and distributor for the Trump campaign. From Business Insider.

Business Insider tells you all you need to know about business, finance, tech, science, retail, and more.
Subscribe to our channel and visit us at: http://www.businessinsider.com/
BI on Facebook: https://www.facebook.com/businessinsi...
BI on Instagram: https://www.instagram.com/businessins...
BI on Twitter: https://twitter.com/businessinsider

KEYWORDS

advertising ×
brand ×
branding ×
Business Insider ×
corporate strategy ×
distribution ×
Donald Trump ×
Entrepreneur ×
entrepreneurial ×
entrepreneurs ×
Louisiana ×
MAGA ×
Make America Great Again ×
marketing ×
merchandise ×
President Donald Trump ×
small business ×
strategic decisions ×
strategy ×
Trump

0 Comments

<<Previous